INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE
Publications

 

Edited Books
1 Chatterjee, Debashis., Dhal,M.,& Krishnan, T.N., 2011. HR and Leadership challenges for Businesses in India, MacMillan: New Delhi.
2 Velayudhan, S. K. & Sridhar. G. (2010) Rural Markets: Understanding Consumers & Development Issues: Understanding and Tapping Rural Market Potential, , New Delhi: Excel Books.
3 Basu, B, Chakrabarti, B.K., Chakravarty, S.R., Gangopadhyay, K (2010) Econophysics and Economics of Games and Social Choices and Quantitative Techniques, Springer-Verlag Italia.
4 Velayudhan, S. K. & Sridhar. G. 2009. Marketing to rural consumers: Understanding and tapping rural market potential, New Delhi: Excel Books.
5 Kumar, K. & Bhatt, P. R. 2009. Global Competition and Competitiveness of Indian Corporate, New Delhi: Macmillan.

 


 
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