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Books


Current Page: 2, Total Pages: 4
Sethi, D. (2013) Anita Desai?s In Custody: A Critical Appraisal.   
Purani, K. (2013) Advertising and promotion: An integrated marketing communications perspective, McGraw Hill Education; 9th ed.    
Chatterjee, D., Dhal, M., & Pati, S. P. (2013) High- tech People, High- touch HR, Are We Missing the Humane Touch?, Bloomsbury Publishing India Pvt. Ltd., New Delhi.    
Gangopadhyay, K (2013) Appetizer without main course, IIM Kozhikode Society and Management Review, Sage Publications, 2(2)   
Chatterjee, D, Gopinath, S., Balasubrahmanyam, S. & Dhayanithy, D (2013) India and Indigenous Strategies, XVI Annual Convention of Strategic Management Forum. Excel India Publishers Ltd. New Delhi.   
Raman, V. G (2013) Reforms, Management and Social Transformation in China, Indian Institute of Management Kozhikode, India.   
Belch, G. E., Belch, M. A. &Purani, K. (2013) Advertising and promotion: An integrated marketing communications perspective.   
Sethi, D. (2013) Anita Desais In Custody: A Critical Appraisal, Rama Brothers, New Delhi.    
Chatterjee, D. (2012) Timeless Leadership: 18 Leadership Sutras from the Bhagavad Gita. Wiley; 1 ed, 234p.    
Chatterjee, D. (2012) Ningalile Agniye Iwalippikkuka, DC Books. (Malayalam Translation)    
Guhathakurta, K., Bhattacharya, B., Roychowdhuri, A. (2012) Examining Stock Markets: a non linear dynamics perspective: Examining the Geometric Brownian Motion model with respect to Stock Price Movement in an Emerging Market, Germany: LAP LAMBERT GmBH    
Zikmund, W. G., Adhikari, A., Babin, B. J., Carr, J. c., & Griffin, M. (2012) Business Research Methods, South-Western, Cengage learning, USA   
Thomas, J., Sebastian, M. P., & Asharaf ( (2012) Information Technology and Business innovations - Challenges and future directions. New Delhi: Macmillan.    
Chatterjee, D., Dhal, M., & Krishnan, T. N. (2011) HR and Leadership challenges for Businesses in India. New Delhi: MacMillan.    
Chatterjee, D (2011) The Other 99 %. Mumbai: Jaico Publishing House.   
Chatterjee, D. (2011) Ningalile Nethavine Kandethuka, (trans). Kottayam DC Books.    
Basu, B, Chakrabarti, B.K., Chakravarty, S.R., & Gangopadhyay, K. (2010) Econophysics and Economics of Games & Social Choices and Quantitative Techniques   
Velayudhan, S.K., & Sridhar, G. (2010) Rural Markets: Understanding Consumers & Development Issues: Understanding & Tapping Rural Market Potential   
Monippally, M.M., & Pawar, B.S. (2010) Academic Writing: A Guide for Management Students and Researchers.   
Adhikari, A., & Gill, M.S. (2010) Modeling Cognitive and Affective Advertisement Content with a view to Optimise Purchase Intention of Customers. 2010 INFORMS Marketing Science Conference, Cologne, June 16-19.   

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