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Books


Current Page: 3, Total Pages: 4
Velayudhan, S. K., & Sridhar. G. (2009) Marketing to Rural Consumers: Understanding and Tapping Rural Market Potential, New Delhi: Excel Books.    
Kumar, K., & Bhatt, P. R. (2009) Global Competition and Competitiveness of Indian Corporate, New Delhi: Macmillan.   
Kuntluru, S. (2009) International Finance   
Belch, George E., Belch, Michael A., & Purani, K. (2009) Advertising and Promotion: An Integrated Marketing Communications Perspective   
Chakravarty, D. (2007) We are poor but So Many: The Story of self employed women in India by Ela R. Bhatt   
Nair, U. K. (2007) Change Management by V. Nilakant & S. Ramnarayan   
Jayavelu, S. (2007) Get the Ego Advantage, by Anjana Sen   
Nandakumar, P. & Batavia, B. (2007) Globalization:Capital flows, Competition and Regulation, APF Press, Toronto.    
Sthanumoorthy, R. (2007) Kerala Economy: Achievements and Challenges, ICFAI Books, The ICFAI University Press, Hyderabad   
Sthanumoorthy, R. (2007) Maharashtra Economy. Performance, Opportuniaes anld Challellges, ICFAI Books, The ICFAI University Press, Hyderabad.   
Kumar, S. S. S (2007) Financial Derivatives, Prentice-Hall India, New Delhi.    
Keyoor P., & Sahadev, S. (2006) Marketing in the age of convergence. Excel Books, New Delhi   
Nandakumar, P., & Batavia, B. (Eds) (2006) Globalization: Capital flows, Competitiveness and Regulation, APF Press, Toronto, Canada   
Sthanumoorthy, R. (2006) Economic reforms in India:An appraisal,ICFAI Books,The ICFAI University Press,Hyderabad   
Sthanumoorthy, R (2006) State-level Fiscal Trends ill India - An appraisal, ICFAI Books, The ICFAI University Press, Hyderabad   
Panda, T. K. (2005) Branding -Paradigms and Prognostications. ICFAI Books, The ICFAI University Press, Hyderabad    
Panda, T.K., & Nargundkar, R. (2005) Marketing Strategies for emerging fila rkets (Eds). Excel Books, New Delhi   
Panda, T. K., & Sahadev, S. (2005) Sales and Distribution M anagement Oxford university press, New Delhi   
Noronha, E. (2005) Ethnicity and Industrial Orgainisations: The case of two Organisations in Mumbai. Rawat Publications.    
Kumar, S. S. S. (2005) Financial Derivatives PrenticeHall India Private Limited, New Delhi.    

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