Publication Year
Winning the Ad Battle: Exploring the Influence of Subtle Design Elements and Gaming Platform on Consumer Attention and Brand Memory in In-Game Advertising
, 2024Australasian Marketing Journal, 2024
Co-worker and customer incivility on employee well-being: Roles of helplessness, social support at work and psychological detachment- a study among frontline hotel employees
, 2023Journal of Hospitality and Tourism Management, 2023
Attribute ratings and their impact on attraction and compromise effects
, 2024Marketing Letters, 2024
Brand transitions in emerging markets: An exploratory perspective and research framework
, 2023Journal of Strategic Marketing, 2023
Charting a Different Narrative in India–Southeast Asia Relations: Case of an Indian State
, 2024Journal of Creative Communications, 2024
Harnessing the power of Marketing at all levels: A synthesis of the Bottom of Pyramid and Subsistence Marketplaces approach to solve the wicked problems of Society.
, 2023Advances in Consumer Research, 2023
A Meta-Analysis Exploring the Relationship between Perceived Brand Ethicality and Consumer Response
, 2023Business Ethics, the Environment & Responsibility., 2023
Identifying factors influencing purchase intention of sustainable luxury retailing products
, 2023International Journal of Retail & Distribution Management, 2023
Over Two Decades of Research on Choice Overload: An Overview and Research Agenda
, 2024International Journal of Consumer Studies, 2024
What decides my purchase of non-fungible tokens?
, 2023Journal of Consumer Behaviour, 2023
Adaptive selling, anxiety and emotional exhaustion among salespeople
, 2024Journal of Marketing Theory and Practice, 2024
Omnichannel marketing: a systematic review and research agenda
, 2024The International Review of Retail, Distribution and Consumer Research, 2024
Public service announcements: A literature review and way forward
, 2023International Journal of Consumer Studies, 2023
Investigating the impact of brand vs cause interaction on cause related advertisements
, 2023Journal of Retailing and Consumer Services, 2023
Creativity – help or hindrance? The impact of product review creativity on perceived helpfulness
Computers in Human Behavior
, 2024
Visual Aesthetic Quotient: Establishing the Effects of Computational Aesthetic Measures for Servicescape Design
, 2024
Journal of Service Research, 2024
The Mediating Role of Satisfaction on the Relationship between Professionalism and Employee Continuity in Hospitality Industry
, 2023Journal of Quality Assurance in Hospitality and Tourism, 2023
Masstige marketing in 2023 and beyond: An introduction to the special issue on masstige marketing
, 2024International Journal of Consumer Studies, 2024
Fluidity and the customer experience in digital platform ecosystems
, 2023International Journal of Information Management, 2023
How do we measure the intangible? Overcoming the measurement challenge in services
, 2023International journal of consumer studies, 2023
A meso-level exploration of citizen’s mGov adoption from SD logic perspective: the case of COVID-19 tracking app of India
, 2023Digital Policy, Regulation and Governance, 2023
The Dimensions and Roles of Online Content in Social Commerce: A Systematic Literature Review and Future Research Agenda
, 2024International Journal of Consumer Studies, 2024
Role of social media news consumption in cultivating opinion polarization
, 2023Information Technology & People, 2023
Impact of Game Design Elements on Actual Usage vs Future Use Intentions
, 2023Information Systems Frontiers, 2023
Optimal online channel configuration for a Manufacturer under price and lead time-sensitive demand
, 2024Journal of Revenue and Pricing Management, 2024
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