Publication Year
Tanishq: Bringing Jewellery to Daily Life, Strategic Marketing Cases in emerging Markets, Springer Publication, 2017
Revolution Ventures, Strategic Marketing Cases in emerging Markets, Springer Publication, 2017
Strategic Marketing Cases in Emerging Markets, Springer Publication, 2017
Impact of ARP on Purchase Intention: Role of Anchoring, Latitude of Expected Price and Uncertainty, INFORMS Marketing Science Conference, Fudan University, Shanghai, China, June 16-18, 2016
Adjacent Price Anchoring and Consumers Willingness to Pay: A Bayesian Approach, International Conference on Marketing, Technology and Society, IIMK Campus, Kozhikode, Kerala, India, September 29-October 1, 2016
Consumer Pre-testing of Servicescape Designs: A Toolkit, Winter AMA conference, Orlando, Florida, USA, February 17-19, 2017
Modelling Personal Characteristics and Social Influence on e-retail Loyalty - A Millennial Perspective, International Conference on Marketing, Technology and Society, IIMK Campus, Kozhikode, Kerala, India, September 29-Octobe, 2016
Inuence of Consumer Vanity on Employment of Impression Management Tactics and their Consequences on Conspicuous Consumption Orientation, 2017 Winter AMA Conference, Orlando, Florida, USA, February 17-19, 2017
Role of Bank Reputation and Size in Usage of Internet Banking services India: A Multi- level Modelling Framework, Hull University Business School, Hull, UK, July 3-6, 2017
Analysing Restorative Potential of Green Servicescapes, Summer AMA Conference, San Fran- cisco, USA, August 4-6, 2017
Conceptualising and Measuring Community Based Brand Equity, Academy of Marketing Science World Marketing Congress, University of Canterbury, Christchurch, Newzealand, June 27–July 1, 2017
Taxonomy of digital products for developing marketing strategy, International Conference on Marketing, Technology and Society, IIMK Campus, Kozhikode, Kerala, India, September 29-October 1, 2016
Technology Business Incubator at National Institute of Technology Calicut, India: Way forward, 2016 Annual NACRA Conference, Las Vegas, USA, October 6-8, 2016
Branding Conceptualization and Research: Evolving Understanding and Emerging Research, International Conference On Marketing, Technology and Society, IIM Kozhikode, Kerala, India, September 29-October 1, 2016
Guilt as an advertising appeal, International Conference On Marketing, Technology and Society, IIM Kozhikode, Kerala, India, September 29-October 1, 2016
Branding: A review of brand conceptualizations and emerging branding research areas, International Conference On Marketing, Technology and Society, IIM Kozhikode, Kerala, India, September 29-October 1, 2016
Rumour Sharing in the Market Place - A Manifestation of Anxiety, Arousal and Valence, Marketing Reborn Traditions, Trends and Techniques, Thiird International Communication Management Conference ICMC 2016, MICA, Ahmedabad, In, 2016
Non-Regular Workers in Japan: Issues and Challenges of New Economic Order, 9th Asian Regional Congress of the Interna- tional Labour and Employment Relations Association (ILERA), Beijing, China, November 1-3, 2016
Measuring the Impact of Work Life Balance Dimensions among Law Enforcement Officers, 26th Conference of National Academy of Psychology (NAOP) on Psychology and Future of Work, IIT Madras, India, December 29-31, 2016
Challenges of Trade Union in Japanese Automobile Sector in the Liberalized Economy, 35th International Labour Process Con- ference, Reconnecting Work and Political Economy, Sheeld, UK, April 4-6, 2017
Forms of Incorporation of Social Enterprises, Balancing profit and Social Goals: A comparative Analysis, 13th Annual Social Enterprise Conference, University of Southern California, USA, November 11-12, 2016
Social impact assessment of Kudumbashree micro enterprises: A multi-dimensional, multi-level measurement, 13th Annual Social Enterprise Conference, University of Southern California, USA, November 11-12, 2016
Inherent limits to growth in micro-social enterprises: Insights from Kudumbashree micro enterprises, India, 8th International Social Innovation Research Conference, Glasgow City Centre, Glasgow, Scotland, U.K, September 5-7, 2016
It is only women to it is women: How poor women gained legitimacy as economic and social actors through a grass root social innovation, 8th International Social Innovation Research Conference, Glasgow City Centre, Glasgow, Sc, 2016
It is us, we are it : An empirical model for participatory institutions among the underprivileged benefciary stakeholders, British Academy of Management , 30th Annual Conference, Newcastle University, Newcastle, September 6-8, 2016
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