Publication Year
Destination Image in the Social Media: A Content Analysis based Comparison of the Destination Images of Goa and Kerala from the Travel Blogs, 2009
Creating and Delivering Value for Customers on hollow branding., 2009
Customer perceptions and Competitiveness of Kerala Tourism: Destination Imagery in the Social Media, 2009
A Note on Improving Banks~ Competitiveness while Lending to the Agriculture Sector, 2008
Changing the Perception. Sixth AIMS International Confernece on Management (AIMS6), New Delhi, 2008
Role of Spirituality and Technology in Management. Sixth AIMS International Confernece on Management (AIMS6), New Delhi, 2008
Role of Human Values and Technology in Climate Change, 2009
Variation in customer satisfaction between urban and rural consumers: influence of expectations, 2009
Conference Proceedings -Marketing to Rural Consumers: Tapping the evolving rural Markets, 2008
Competitiveness of India and China: A comparison, 2009
Changing Technologies and Employee Relationship Management in India. Sixth Asia Academy of Management Conference, Asia Academy of Mangement, Taipei, Taiwan, 2008
Introduction of VAT and Retail Prices: Some Evidence from Tamil Nadu. Seminar on Finance Commission: Issues of Southern States, Madras School of Economics and Department of Finance, 2008
Introduction of VAT and Retail Prices in India: Evidence from a Metropolitan City. Confernece on Globalisation and Economic Asymmetries - Challenges and Opportunities, Athenian Policy Forum and IIM Kozhikode, 2008
The Oil-Dollar Standard. Conference on the Value of Money in Contemporary Capitalism, International Development Economics Associates (IDEAs), New Delhi, 2008
Management education in India: Some thoughts on industry-academia partnership. Conference on Professional Education in the Knowledge Economy, University School of Management Studies, Guru Govind Singh Indraprastha University, 2008
Effects of Customer Trust on Word of Mouth Communication: Examining Customer-Brand Relationship. Asia Pacific Advances in Consumer Research Association for Consumer Research, ISB Hyderabad, 2009
Effects of Customer Trust on Purchase Intentions: Examining Customer-Brand Relationship, 2008
Environment, Business Strategy and Sustainable Competitive Advantage, 2008
Managing Customer Relationship to Create Sustained Competitive Advantage: Connecting Theory with Practice, 2008
Customer Engagement Strategies in the Age of Value Co-Creation, 2009
Technology Readiness, Trust and e-Service quality: A study of travel portal users, 2009
Generic Strategies and Performance, 2008
Can Decentralized Forest Governance Mitigate Domination by State and Local Elites? Evidence from India~s Shiwaliks, 2009
Future of Water Tunnels at Crossroads: A Case Study in South India, 2008
IIMK Campus P. O, Kozhikode, Kerala, India,
PIN - 673 570