Publication Year
Torn ties and waning morale: Unravelling the link between family incivility, employee engagement and perceived supervisor support
, 2023Social Sciences & Humanities Open, 2023
Demystifying the Barriers for Electric Vehicle Acceptance: Multiple Stakeholders’ Perspective
, 2024Research in Transportation Business & Management, 2024
Assessing risk and sustainability factors in spice supply chain management
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, 2023Operations Management Research, 2023
The study of Remote Working Outcome and its Influence on Firm Performance
, 2023Social Sciences & Humanities Open, 2023
Analyzing the potential benefits and use cases of ChatGPT as a tool for improving the efficiency and effectiveness of business operations
, 2023BenchCouncil Transactions on Benchmarks, Standards and Evaluations, 2023
The Role of IoT and IIoT in Supplier and Customer Continuous Improvement Interface
, 2023EAI/Springer Innovations in Communication and Computing, 2023
Correction to: Lender representatives on board of directors and internationalization in firms: an institutionalized agency perspective
, 2023Journal of Management and Governance, 2023
Entrepreneurial orientation, CEO power and firm performance: an upper echelons theory perspective
, 2023Management Decision, 2023
Difference in the relationship between tourism growth and gender inequality in East Asia Pacific and South Asian countries
, 2023Asia Pacific Journal of Tourism Research, 2023
Innovation Dynamics: A Framework for Strategic Competitive Positioning
, 2023International Journal of Business and Economics, 2023
Role of Technology in Solid Waste Management: Social Enterprise in a Pandemic
, 2024Journal of Entrepreneurship and Innovation in Emerging Economies, 2024
Strategic variants of the razor and blade business model: an inspiring benchmark
, 2023Benchmarking: An International Journal, 2023
Disruptive Customer Value Propositions in the Global Health and Medical Tourism Industry
, 2023International Journal of Business and Globalisation, 2023
The Loyalty Story: Impact of Brand Loyalty on the Relationship of Sales Promotions and Brand, 2014 Annual Conference of Emerging Markets Conference Board, Emerging Markets Conference Board, 11M Lucknow, January 9- 11, 2014
Can Sales Promotions Build Brand Equity? Yes, At Times, 20 I 4 Annual Conference of Emerging 2Markets Conference Board, Emerging Markets Conference Board, IIM Lucknow, January 9-11, 2014
Mix Them Up: The Impact of Transliterated Expressions in Print Advertisements,2014 Annual Conference of Emerging Markets Conference Board, Emerging Markets Conference Board, IIM Lucknow, January 9-11 ., 2014
Fatigue: Differential Impact of Information Display Formats on Consumer Decision-Making, 2014 Annual Conference of Emerging Markets Conference Board, Emerging Markets Conference Board, IIM Lucknow, January 9-11., 2014
Behind Daikin Industries remarkable turnaround in India, Business Today, December 22., 2013
Simulation as a pedagogical tool: Measurement of impact on perceived effective learning, AC-ETeL 2013, October 17-18, 2013
Advertising and promotion: An integrated marketing communications perspective, McGraw Hill Education; 9th ed., 2013
Internet Banking Adoption in Developing Countries: A Meta-Analysis of the findings so far, Academy of Marketing Conference, Cardi ff, UK, July 9-11., 2013
Teaching Sustainability Marketing in BRICS - A View from India, Academy of Marketing Conference, Cardiff, UK, July 9-11., 2013
Adoption of Internet Banking Services in Developing Countries: An Exploration of the Extant Literature, Marketing Dynamics in emerging Markets, edited by Manoj, Edward, Zakkaria KA, CUSAT, Cochi, ISBN: 978-93-80095-49-3, 2013
Be ready, avoid storm, The Strategist, Business Standard, August 5., 2013
A product and a price bundle in an efficient choice set: How dochoice framing and goal orientation influence preferences?,, 2013
Journal of Marketing Theory and Practice,, 2013
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