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It’s more than just cricket

Cricket is more than just a sport. It is therapy. When it is about India winning the World Cup, cricket becomes a continental catharsis. An American visiting me in India was surprised that the T20 World Cup was co-hosted by his own country. To a true blue American, a five-day Test match was like baseball on sleeping pills—a slow dance of strategy and patience. Now, the frenetic energy of T20 cricket, where every ball is a potential game-changer, he discovered, is like Test cricket on high testosterone. T20 cricket is an organised amygdala hijack.

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28-07-2024

Union Budget an ambitious roadmap for achieving Vision 2047 for India: IIMK Director

Debashis Chatterjee, Director, Indian Institute of Management Kozhikode (IIMK) has said that the Budget presented by Union Finance Minister Nirmala Sitharaman in Parliament has laid out an ambitious roadmap for achieving Vision 2047 of a developed India.

The Hindu

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24-07-2024

The announcement of a national research fund is a welcome step to boost innovation and research

The announcement of a national research fund is a welcome step to boost innovation and research, with a special focus on private sector-driven research and development

The Hindu

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24-07-2024

How brands that defy conventional wisdom come out tops

A surprise recent success in the energy drinks category in India is Pepsico’s Sting which has upstaged Red Bull, capturing 90 per cent of the market share within just six years of its launch. Sting’s success in India was thanks to introducing an energy drink at an unprecedented low price point and expanding the market beyond its traditional niche to include blue-collar workers and students.

Business Line

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22-07-2024

How to tweak liquor outlets' closing time to curb binge drinking?

Binge drinking, termed a preventable public health problem by the US Centers for Disease Control and Prevention (CDC), refers to the consumption of an excessive amount of alcohol in a short time. The US National Institute on Alcohol Abuse and Alcoholism quantifies the pattern as four and five or more drinks - each standard drink is defined as containing 14 grams of pure alcohol - in about two hours for women and men, respectively. Though binge drinkers are not dependent on alcohol, the practice is harmful in its being associated with outcomes like vehicle crashes, intimate partner violence, sexual abuse, besides heart and liver disease, among others.

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21-07-2024

Indian Institute of Management Kozhikode

IIMK Campus P. O, Kozhikode, Kerala, India,
PIN - 673 570

Phone
+91-495-2809100
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+91-495-2803010-11
© 2025 IIM Kozhikode
  • Last Updated on :15-11-2025