Academic Positions
Assistant Professor, IIM Kozhikode (May 2020 onwards)
Assistant Professor, IMT Ghaziabad (June 2019 - March 2020)
Adjunct Faculty, IIM Lucknow & IIM Rohtak (June 2018 - March 2019)
Visiting Lecturer, Erasmus University Rotterdam, The Netherlands (January 2017 - April 2017)
Teaching
Integrated Marketing Communications, Marketing Management, Mobile Marketing (PGP/EPGP)
Research in Marketing Communications (PhD)
Significant Publications
Sivakumaran, B., R. M., H., Nandakumar, N., & Srivastava, E. (2023). Public service announcements: A literature review and way forward. International Journal of Consumer Studies, 1–28. (ABDC - A)
Srivastava, E., Sivakumaran, B., Maheswarappa, S. S., & Paul, J. (2022). Nostalgia: A Review, Propositions, and Future Research Agenda. Journal of Advertising, 1-20. (ABDC -A)
Srivastava, E., Maheswarappa, S., & Sivakumaran, B. (2019). Nostalgic Advertising: Managing Ambivalence to make it Work. Marketing Intelligence and Planning, 37(3), 284-297. (ABDC - A)
Srivastava, E., Maheswarappa, S., & Sivakumaran, B. (2017). Nostalgic Advertising in India: A Content Analysis of Indian TV Advertisements. Asia-Pacific Journal of Marketing and Logistics, 29(1), 47-69. (ABDC - A)
Research Areas
- Emotions in Marketing/Brand Communications Driving Consumer-Brand Relationships
- Subconscious Consumer Responses (EEG, fMRI, GSR, Eye Tracking) to Marketing Stimuli
- Healthcare
